This screencast tutorial covers installing, running and adding videos to your ZenCart installation using Ceebox (jQuery thickbox/video mashup).
Direct Download: High Quality, Quicktime .M4V Format (AppleTV Ready)
Duration: 5m 51s
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NOTE: If you just want to see how to implement (meaning ceebox is already installed and functioning), just advance the scrubber/slider to approximately the 4m 50s mark.